Various Means Of Utilizing Facebook For Marketing-pt100分度表ֶȱ�

Internet-and-Business-Online The social media networks’ continued rise in popularity has given way to businesses using Facebook for marketing reasons. This is a bright idea on the part of the .panies, as the social network giant has millions of people from all across the world who are registered to it. It furthermore has precise targeting capabilities. Marketers can target people by various demographic and interest groupings on the social networking site. A few methods by which Facebook can be utilized as a promotional tool include placing advertisements; starting up corporate pages on the website; sending people invites to various promotional events through the website; organizing sweepstakes through the site; and incorporating the social networking site into other parts of a firm’s marketing mix. These different aspects will be reviewed further below. To start, advertisements can be situated on Facebook in the quest to market divergent services and goods. These promotions can appear on members’ pages. They are typically pertinent to what specific FB members have an interest in, and they may even be tailored according to a person’s age and other demographic features. For example, a twenty-five year old lady who has joined different cosmetic groups on FB could see advertisements appearing on her Facebook page about make-up for ladies in the 20 to 29 age range. She then will be able to "like" the ads and click on them for further details. Corporate pages could also be started on FB. A corporation should strive to get as many individuals as it could to join its Facebook page. Businesses can use their pages on FB to make others aware of their latest products and services, as well as their ongoing activities. Individuals who have joined the pages can invite their friends to also join them. .panies should make a point of mentioning their FB pages within the other marketing materials that are sent out. In addition to what was reviewed already, firms can set up promotional ventures through FB. Invites for divergent promotional events could be sent to people who have joined the firms’ pages. These invitations would be for events that promote the .panies’ various products or services. For example, a fast food chain could send the people on its page invitations to receive a free cheeseburger on a given day. People can go into any of the chain’s locations on a set day and receive their free food. Such events provide firms with solid publicity. .panies could also conduct marketing giveaways, or sweepstakes, through Facebook. Firms could post ads that advertise a sweepstakes. It should be required for people to register with a .pany’s website in order to enter the sweepstakes. This in turn helps a firm to add to its mailing list. This is critical, as a thriving corporate database of customer and prospect names is key to any firm’s marketing success. Lastly, firms can mention their Facebook page on all other promotional materials that they send to people. For example, their FB page and their website should be mentioned on all direct mail, email, and other pieces that are sent out. This will motivate more individuals to join their Facebook page, which will hopefully result in more sales and web hits. To conclude, an increasing amount of businesses are marketing their goods and services through Facebook. They can ac.plish this by the placing of advertisements; starting up corporate pages on the website; sending people invites to various promotional events through the website; organizing sweepstakes through the site; and incorporating the social .working site into other parts of the firm’s marketing mix. About the Author: 相关的主题文章: